Chapters are structured to enable progressive learning with a logical development of the content. Each chapter ends with a summary of the key points met in the text and these are further reinforced by review and discussion questions, with answers and feedback on the activities included at the end of the book. The chapters are grouped thematically into parts and longer case studies are included that are suitable for assignment and seminar work. This new edition is thoroughly revised with a new international approach which provides new material on the European Union and the role of Government and Demography, bargaining power and securing employee commitment. The text has also been written to cover the new CIPD employee relations syllabus. Author Mike Leat, Head of Subject Group (Human Resource Management), Plymouth Business School, UK
While understanding one’s customers has long been a tenet of successful management strategy, the critical importance of understanding one’s own employees is increasingly being acknowledged. Employees can be powerful ambassadors in communicating a company’s values, and organizations wanting to be good corporate citizens will be those that examine the employee perspective on many issues.
Employee Research is an authoritative guide which outlines the key principles behind undertaking research among employees. It looks at all the issues you need to consider to ensure that your research is robust enough to provide a platform for decision making. Best practice in conducting employee research is put in the context of informing, managing and motivating employees. Contents include:
• benefits of conducting employee research; • internet and e-mail surveys;
• employees and customer satisfaction; • qualitative research;
• good practice in setting up a survey; • the evolution of employee insight.
Part of the Market Research in Practice series and published in association with the Market Research Society, this insightful book is invaluable for students, market researchers, business managers and HR practitioners alike. Comprehensive and accessible, Employee Research is peppered with illuminating case studies and examples.